Spark Engagement
Bridgenext’s PR & Broadcast Services team brings together experienced journalists, producers, PR professionals and marketers to create media programs that get results. From satellite, virtual and radio media tours to PSAs, NewsBreaks and content distribution, we help brands earn visibility, reach the right audiences and measure impact across platforms.
Services
Media Tours
Bridgenext media tours combine strategy, storytelling and execution, turning a single interview opportunity into a multi-channel campaign. We help brands navigate the complex media landscape, reaching target audiences across national, regional and local markets through TV, radio, online and streaming platforms, with added amplification through a TV NewsBreak, Audio News Release and video wire release.
Co-op Media Tours
Bridgenext puts your brand at the center of a timely, newsworthy segment with minimal client lift. We pair up to four non-competing brands with credible, media-trained experts and content aligned to seasonal moments, consumer trends and calendar-driven events. Each tour delivers meaningful media engagement and millions of impressions across television, radio and digital outlets.
Audio News Releases
Radio is the most far-reaching media platform in the U.S. Our Audio News Releases (ANRs) tap into that scale with engaging news segments. Precision targeting – by region, demographic and format, via both terrestrial networks and streaming platforms – sets our ANRs apart and ensures your message reaches the right audience at the right time.
NewsBreaks
NewsBreaks offer a precision-targeted alternative to traditional earned media, delivering your message through scripted news-style segments. Designed to offer the authority and production value of a broadcast news story, our NewsBreaks combine engaging editorial and strategic placement, ensuring maximum impact within specific geographic or demographic markets.
Public Service Announcements
A strong PSA turns an important message into a clear call to action. Bridgenext provides award-winning PSA production, distribution, tracking and reporting for nonprofits and mission-driven organizations, helping campaigns raise awareness, educate the public and inspire action. See examples of our work at thepsamarket.com.
PR & Broadcast Services FAQs
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A satellite media tour is a series of back-to-back TV, radio, and streaming interviews, connecting your spokesperson to media outlets across the country in a single day. Our media relations team books, manages and executes the full schedule from concept to completion. A Media Tour can be leveraged to support product launches, organizational announcements, educational campaigns and general brand awareness.
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A press release pushes information out in text form; a satellite media tour earns broadcast airtime. Where a press release competes for a journalist’s attention, an SMT delivers your message directly to consumers in a dynamic format. Local TV news is twice as trusted as national news and five times more trusted than social media — SMTs drive that credibility and audience directly to you.
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The Bridgenext team, formerly Definition 6 (D6) and before that Medialink Worldwide, produces Satellite and Radio Media Tours (SMT / RMT), Co-op Media Tours, Audio News Releases (ANRs), TV NewsBreaks, and Public Service Announcements (PSAs). We also provide multi-channel distribution including video wire releases and streaming placements, with comprehensive media analytics and reporting. Strategy, production, booking, and measurement all happen under one roof.
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A co-op media tour partners up to four brands into a single newsworthy segment anchored by a credible third-party spokesperson. Co-ops are ideal for brands without a dedicated spokesperson or a budget that doesn’t support a single brand SMT. By combining your resources with other brands, we align your product or service with a timely consumer topic for maximum exposure.
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An Audio News Release is a scripted, news-formatted audio segment placed on local, regional and nationally syndicated radio stations. Our ANRs also leverage precision targeting by region, demographic, and format across both terrestrial radio networks and streaming platforms, ensuring your message reaches the right audience at the right time.
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A TV NewsBreak is a scripted, news-style broadcast segment produced and strategically placed within specific geographic or demographic markets. It offers the authority and production quality of a local news story with the targeting control of paid media. NewsBreaks work particularly well for campaigns needing coverage in specific cities or regions, or for messages requiring creative editorial framing.
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We provide comprehensive media analytics and reporting after every campaign: interviews aired, market coverage, broadcast audience reach using industry ratings data, online placements, unique monthly visitors (UMV), and video air-check links.
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For a standard satellite media tour, we recommend engaging us 4-6 weeks before your target date for planning, coordination and execution. Custom programs can be turned around in a shorter timeframe. Co-op media tours operate on a published calendar – check our co-op calendar for available dates.
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Yes. We have an established network of credentialed third-party experts — physicians, registered dietitians, lifestyle, travel and beauty/wellness experts, financial advisors, and more that we can source, manage and prep for any SMT. For your own spokesperson, we provide message coaching and media training to ensure confident, on-message on-air performance.
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Bridgenext Content Studio brings 40 years of experience in PR and broadcast media, with long-standing relationships across national and local TV and radio outlets. Unlike SMT companies that specialize in only one service, our PR team works alongside an Emmy Award-winning video production team (21 Emmys and counting) under one roof – meaning we deliver the highest production and editorial quality in the industry.